Original image to be found here
As I write this, somewhere in the world, millions of people are drinking wine. Uncorking a last bottle of a case of their father's favourite claret. Opening the tap of a new bag in box. Polishing off the plonk. Relishing Rioja. Adding a splash of Sprite into the St Emilion. Some are enjoying it a lot more than others - including the people with whom they're actually doing it. There are those for whom it's a routine activity and those for whom it's really, really special. Some have been persuaded into doing it against their will. Some are doing it out of boredom. Some are paying for it. Possibly with money; possibly in other ways. A proportion are exploring new styles. This may prove to have been a good idea. Or a very bad one. Some wish they were drinking something different or with a different person. Some are enjoying it so much that they don't want to stop.
I'm not offering any of the above as deep insight into the human condition. Merely as a corrective to far too many of the comments I read and hear about the way people drink wine, and about the essential importance of food-and-wine-matching or education or whatever. Drinking - wine or any other beverage - is a human activity. People do it in different ways and at different times and for different reasons. Simple as that.